International Business Fraternity of
🌐 DELTA SIGMA PI
Timeline:
Winter/Spring 2023
Role:
Director of Marketing
Tools:
Figma, Adobe Illustrator, Adobe Photoshop
🎨 Visual Identity & Theme Ideation
To establish a clear brand for the Winter 2023 rush season, I started off by putting together design guideline moodboards that were then sent out and voted on by the entire fraternity. (Spoiler alert - Theme 1 won!)
Theme 1:
Theme 2:
Theme 3:
Marketing Design
Printed flyers for campus distribution:
After establishing our theme and color scheme, it was time to start work on the actual designs! Printed flyers were a great way to spread the word quickly across campus, and the cohesive theme made the Delta Sigma Pi brand identifiable immediately.
💡 These flyers were designed in Figma! Loved playing around with the gradients ~
Social Media Marketing:
In order to achieve maximum reach for our Winter 2023 rush campaign, we knew we needed to focus on the channels frequented most by our target audience: Instagram and Facebook. We focused on establishing a cohesive and recognizable brand across all of our content, reinforcing the fraternity’s image of modern professionalism.
💡 From the profile picture to story highlight covers, everything on the @ucladsp Instagram homepage was carefully curated to stay on-brand
🎨 Designing photo collages to feature our members was a creative way to encourage more post engagement!
Apparel Design:
Of course, we also needed some cool iconic designs for t-shirts that could be worn around campus to spread the word about Delta Sigma Pi and our Winter 23 Recruitment season.
I created multiple ideas for t-shirts that fit with our professional theme but also would look great on the backs of all our members.
💡 These shirts were designed using a combination of Adobe Illustrator and Photoshop. RIP my laptop’s memory storage… 🤣
